I need some help getting some traction for my start-up. Next week, we're launching a first-of-its-kind web app that helps you choose a health insurance plan. However, instead of just comparing confusing deductibles and co-pays like healthcare.gov or other sites, you can tell us your medical needs, prescriptions, favorite doctors, etc. and we'll estimate what your actual cost will for each plan and insurance company. Our goal is to empower individual consumers (unlike Mr. Gruber). In tests, most people save over $500 with our app over choosing by themselves.
I think we have a compelling story (the app was conceived when my wife and I were blessed/surprised by a twin pregnancy on student health insurance) and a relevant tech solution to a hot political topic. However, my partner and I are new to PR and basically sucking at it.
I'd love to get a few warm introductions to journalists and bloggers than might be interested before I try to just email blast them.
Thanks!!
PS...You can preview the app here if you're interested: www.takecommandhealth.com
I think we have a compelling story (the app was conceived when my wife and I were blessed/surprised by a twin pregnancy on student health insurance) and a relevant tech solution to a hot political topic. However, my partner and I are new to PR and basically sucking at it.
I'd love to get a few warm introductions to journalists and bloggers than might be interested before I try to just email blast them.
Thanks!!
PS...You can preview the app here if you're interested: www.takecommandhealth.com