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I'm curious how much PepsiCo paid for that.
Was wondering that too, everything but the reebock was a PepsiCo product.
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I'm curious how much PepsiCo paid for that.
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This is actually a bigger problem than it seems for Paramount. Wulong Karst is "state-backed," i.e. Chinese government-backed. And many movies these days rely heavily on the Chinese box office for their profits. Especially action movies. Especially, especially action movies that critics don't like and/or are doing poorly in America. If you can't understand why something's getting a sequel, "It did well in China" is probably why.
quote:This has been sitting on my desk for over a decade thanks to this movie. I like to hold it while watching the squirrels playing outside my office window.
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Has anyone ever seen a product placement in a movie and thought, I have to have that or I need one of those?
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